HUI OY

Hui OY is a multidisciplinary designer based in New York. She has spent her life living in various cities: Surabaya, Indonesia; Taipei, Taiwan; San Francisco, U.S.A.; and now calls New York City her home. Hui has worked at places such as Apple, 2×4, Siegel+Gale, and her work has been recognized by the Type Directors Club and Art Director’s Club Chinese Young Guns. Currently, she is going through a lot of underground feminist comix, listening to occult podcasts, and making essential oil blends.

development by christopher kemeza

Eleni's Cookies

—Art Direction, Illustration

We helped Eleni’s Cookies launch a photographic campaign for their line of Color Me! Cookies. The art direction revolves around the idea that the cookies come to life through the creation of art.

Designed at afreeman

Creative Direction: Andrew Freeman

Art Direction and Cookie Illustration: Hui OY

Photography: Ian Roberts

Prop Styling: Stephanie Yeh

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Eleni's Cookies

—Art Direction, Illustration

We helped Eleni’s Cookies launch a photographic campaign for their line of Color Me! Cookies. The art direction revolves around the idea that the cookies come to life through the creation of art.

About The Work

Choking Victim Poster